Trevor M.
2 reviews
★★★★★3 weeks agosample
I've never been here, but I heard the owner is rude and the prices are a rip-off. Don't bother.
For Google Business Profiles
We prepare your appeal. You file it once, the right way.
Some bad reviews have grounds for removal. For those, Google decides on your report first. If it keeps the review up, you get one appeal. We prepare the appeal and name the policy it argues. Then we walk you through filing the report and the appeal from your own Business Profile, in the right order. It costs $149 for one review, and if Google doesn't remove the review, your fee gets refunded.
We don't file anything. You do, from your own account, and nobody here ever logs in as you. Google set it up that way, so filing has to go through you.
One appeal per review
Why does the first filing decide it?
An appeal isn't a support ticket you can retry. You can't try once, see what happens, and try again. Google allows one appeal per review, ever. Our read is that the policy you name has to match the argument you make. A mismatch can waste that one appeal.
Google Business Profile Help. The clause that matters.
If you disagree with the decision, you can submit a one-time appeal.
Google Business Profile Help, Report inappropriate reviews on your Business Profile, section Report inappropriate reviews with the Reviews Management Tool
A report asks Google to take a look. You pick a reason, add a short note where the form has a field for one, and submit. The appeal is where the full argument goes, and you only get to make it once. So getting the filing right is the whole job, and it's what the fee pays for. How Google's appeal works, step by step, is its own page.
On your dashboard
What's in the appeal we prepare?
It's all on your dashboard. When you copy it, the text comes out in the order you'll file.
What you get for the fee
- The policy this appeal argues. Google's own name for the policy we argue the review breaks. We choose it before we write anything, and the appeal's first sentence names it.
- Report reason. We tell you which reason to pick and why we picked it.
- Report note. Two or three sentences stating the facts plainly, for Google's form where it has a field for a note.
- Appeal text. 80 to 150 words in three or four short paragraphs. It quotes the review's own words and describes your evidence. It leaves the emotion out, and it never calls the review fake.
- Evidence checklist. It always starts with screenshots of the review and the reviewer's profile, taken today. Then come the items your policy needs, like employment records when a former employee left the review.
- Documents to keep ready. You keep them and the appeal describes them, because Google's appeal form is free text with no upload field.
- Google Case ID. You paste it in after filing, so the whole record stays together if you need it later.
One button copies all of it as text. There's no file to download.
Each appeal also tells you how strong it is, in words, never as a percentage. The strongest reads like this: "The grounds are in the review's own words. That's the strongest place an appeal can start." When the grounds are thinner, it says so just as plainly.
Before an appeal reaches your dashboard, we check it. Is it the right length? Does it name the policy first? Did a word get in that an appeal should never use? If it fails any of those, we rewrite it before you see it.
Your appeal, as the dashboard shows it · sample
Appeal · Review by Trevor M. · Elm & Oak Café
Fake engagement
The review
The policy this appeal argues
Fake engagement
"The grounds are in the review's own words. That's the strongest place an appeal can start."
Report reason
SpamPick this one. Google’s own instructions name this reason.
Report note
The reviewer says they have never been to the business. Everything in the review is secondhand, and our records show no visit or purchase under the reviewer's name.
Appeal text
This review breaks the Fake Engagement policy, which requires that contributions reflect a genuine experience at a place or business. The reviewer opens with "I've never been here."
Everything that follows is secondhand: "I heard the owner is rude and the prices are a rip-off." The reviewer describes no visit, no purchase and no contact with the business.
Our booking and order records show no visit, purchase or message under the reviewer's name. We ask that the review be removed under the Fake Engagement policy, because it does not reflect a genuine experience at the business.
Evidence checklist
- A screenshot of the review, taken today.
- A screenshot of the reviewer's profile, taken today.
- Your booking and order records, searched for the reviewer's name.
Documents to keep ready
The booking and order records the appeal describes, in a shared folder.
Google Case ID
Paste it in after you file
Appeal prepared.Sample. The review and the evidence are invented.
Copy the appeal as textFrom payment to Google's email
What happens when you pay?
The moment you pay, we save the review, the reviewer's profile and the dates, so we have a record of them as they stood. Then we start preparing the appeal right away. While we work, your dashboard says "We're preparing your appeal now" and asks you to take the screenshots today. If something goes wrong on our end, we try again, and we finish it. More on the whole process is on how it works.
How do you file it?
Take the screenshots.
Do it today, from the checklist. Those screenshots are your record of the review as it stands.
Report the review.
You report it in Google's Reviews Management Tool, using the reason we give you, and our note where Google's form has a field for it. If the review is from this week, this step opens once it's three days old, or a day after you pay when Google shows no date.
Open the appeal step three days after the report.
Three days after you report, we walk you through the appeal. The appeal text stays hidden until you've confirmed the evidence checklist, because filing without your evidence ready is a mistake you can't take back. Then you open Google's form, paste the text, paste the Case ID into your dashboard, and confirm.
Wait for Google's email.
Google decides and emails you the result. If the review comes down, we watch it for 30 days in case it comes back. If it does, you file a new report, not a second appeal.
If Google says no, tap "Google denied the appeal" with the email in hand. The guarantee applies, and you get a free escalation kit with a forum post and Google's support path. If you haven't filed after a few days, we send reminders.
Changed your mind before you file? Your fee gets refunded right away, and we don't ask why. That holds unless one of the reviews in your order has already been removed.
One-time
What does it cost?
Prices are per Business Profile.
One-time
$149
One appeal
The strongest review from your analysis, already selected. You get the appeal and the filing walkthrough, plus 60 days of Monitoring if you don't already pay for it on this profile.
The review gets removed, or your fee gets refunded.
One-time
$199
Every review with grounds
We offer this when two or more reviews from your analysis have grounds. It covers those reviews and only those. Bad reviews that come in later are what Monitoring is for.
If Google removes none of these reviews, the $199 is refunded.
The appeal fee only, never subscriptions.
The guarantee spells out the rest.
After the 60 days included with your appeal, Monitoring is $39 a month unless you cancel, and we remind you a week before it bills. If a review in your order has possible grounds, not strong, we tell you before you pay. Appeals like this sometimes succeed, not usually. The guarantee applies either way. The full breakdown is on pricing.
When there are no grounds
What won't we prepare?
We won't prepare an appeal for a review with no grounds. Google doesn't remove reviews on "unfair." It removes them on policy. Most bad reviews should stay up. A real customer's bad day is a real review.
Of reviews we flag as having grounds, 93% were confirmed by expert adjudication against Google’s written policies (65 of 70 flags, n = 164 adjudicated reviews). Our assessment accuracy, not Google’s removal rate; removal outcomes publish as they accrue. How we measure it is on methodology. The pilot figures are on the numbers page.
No grounds for removal
When there are no grounds, that's the answer. Also free.
A review with no grounds doesn't get a checkout button, because filing it would use up its one appeal with nothing to argue.
The same goes for a review whose one appeal is already used. We take it out of the order and don't charge for it.
Common questions
Do you file it for me?
No. You file from your own Business Profile. We never submit anything to Google, and nobody here logs into your account. What we do is make sure you know exactly what to paste and when.
If Google says no, can I try again?
Not with an appeal. Google allows one appeal per review, ever. If Google keeps the review up, the guarantee applies and you get the escalation kit, free.
Can I upload my evidence to Google?
No. Google's appeal form has no upload field, so the appeal describes your evidence in words. You keep the documents themselves in a shared folder, ready in case you need to escalate.
What if someone used the review to demand money?
That goes through a separate Google form built for extortion. We list the evidence that form asks for, like screenshots of the demand and links to the reviews, and you gather it. The details are on review extortion.
Free · No email · No account
Don't know yet if yours has grounds?
Put in your business name and we'll analyze every bad review on the profile against Google's policies. That means every review at two stars or below with at least ten characters of text, and you get a verdict on each one, free. The reviews with grounds are the ones we'd prepare an appeal for. If none of them have grounds, you'll know that too.
No email. No account. The answer is free either way.
