Our refund guarantee, in plain terms. Here's what happens to your money in every outcome.

Reviewed by Doug Baker, founder · Updated September 23, 2026

The guarantee

The review gets removed, or your fee gets refunded.

The appeal fee only, never subscriptions.

That's the whole promise. It covers your money. It doesn't cover the outcome, because Google decides every removal. I'd rather refund a fee than keep it for an appeal Google turned down. Here's which appeals count, what counts as a no from Google, how the refund works, and the few things the guarantee doesn't cover.

Illustration: a street with a small shop under a green awning. The owner stands in the doorway in the shop's green apron, holding a plain paper slip. Three people stand on the pavement, each with a one-star review above a phone. The man in a rust coat has a red card labeled Google said no. Google declined the appeal on his review. The woman in a slate cardigan has a red card labeled Under appeal, still waiting on Google. At the far right, apart from them, an older man with a paper bag has a plain gray card labeled No grounds. His review had no grounds for removal, so no appeal was sold and there's nothing to refund.

Illustration: two people on the pavement, each posting a one-star review from a phone. At the left, by the green-awning shop, a man in a rust coat; his review card is drawn in red. At the right, apart from him, an older man with a paper bag; his review card is drawn in plain gray. Labels: Google said no, No grounds.

Three one-star reviews. Two were bought as separate appeals. Google said no to one, so that fee gets refunded. The other is still under appeal, so its fee waits. The third had no grounds for removal, so we never sold an appeal for it.

Two one-star reviews. Google said no to one appeal, so that fee gets refunded. The other had no grounds for removal, so we never sold an appeal for it.

When your fee gets refunded

Which appeals does the guarantee cover?

Every appeal we sell. We only sell an appeal on a review our free analysis found grounds for, either strong grounds for removal or possible grounds. Then you buy it. It's $149 for one review, or $199 for every review with grounds from that analysis.

A review with no grounds for removal never gets that far. We tell you so, free. You pay nothing, so there's nothing to refund. When nothing on your profile has grounds, the page gives you the first move free, and we email you the full reply playbook, with reply drafts for each review, if you ask for it.

Possible grounds come with one more sentence before you pay: appeals like this sometimes succeed, not usually. We tell you that at checkout. If you go ahead, the guarantee covers that appeal in full, the same as a strong one.

What counts as Google saying no?

You file two things with Google, in order. First the report. If the review is still up after it, then the appeal.

You file the report
Before this, a refund is yours for the asking, unless a review in the purchase has already come down. After it, the refund comes only through the appeal.
You file the appeal
If the review is still up after the report. One per review, ever.
Google says no
Google declines the appeal by email, or 30 days pass from the report and the review is still up.
The refund
The full fee, as one refund, to the card you paid with.

The report, the appeal, and when the fee gets refunded. Drawn by us, not a screenshot of Google.

Google has said no when either of two things happens, whichever comes first:

Two ways Google says no

Google declines your appeal. Google sends that decision by email. With that email in hand, tap "Google denied the appeal" on your appeal page and confirm.
You've filed the appeal, 30 days have passed since you confirmed you filed the report, and the review is still up. The 30 days run from the report, and they can only end an appeal that's been filed.

If your review went through Google's extortion report form instead, the 30 days start when you confirm you sent that form.

The $199 covers every review with grounds from your analysis as one purchase. If Google removes none of these reviews, the $199 is refunded. The appeal fee only, never subscriptions. The refund goes out once Google has said no on every review in it. If one of them is still unfiled, the refund waits. If Google removes even one of them, the purchase did its job and the fee stays.

How does the refund work?

Once Google says no, in either of those two ways, we send the refund right then. You don't have to ask.

What the refund looks like

The full fee, as one refund, to the card you paid with.
The outcome email tells you. There's no form to fill in and no call to make.
The same email lists what's still free to try next. We prepare it, you file it, and Google decides.
If Google removes the review later, you keep the refund. We never bill you for that appeal again.

If the refund hits a problem on the card processor's side, we retry it automatically. Your appeal page shows where it stands: refunded, being refunded, or waiting on a manual step from us.

Waiting, or never filed

What if you've filed and you're waiting?

Then the money waits too. Once you file the report, the no-questions refund closes. After your appeal is in, nothing moves until Google decides or the 30 days run out. Either way, you hear from us. A removal ends it. If Google says no, the refund goes out automatically.

What if you never file?

That's your call. Before you file the report, a refund is instant and unconditional. Ask for it from your appeal page, or from the notice we send if we close it. It goes back to your card, and everything we prepared stays saved. The one exception: on a $199 purchase where one of the reviews has already come down, the purchase worked and this refund is closed.

If you leave it unfiled

We remind you on days 3, 7, 14 and 21.
On day 60 we close it quietly.
You can reopen it free at any time, and the reminders start again. Nothing expires.

One situation is worth knowing about. If you file the report but never file the appeal, there's no refund. The no-questions refund closed when you filed the report, and without a filed appeal, the 30 days can't end in a refund. We'll remind you that the appeal step is open, close it quietly at day 60 if nothing happens, and reopen it free whenever you're ready.

After a removal

What if the review comes back?

Google can put a removed review back up.

Its help page says so:

We reserve the right to either reinstate or take down content, irrespective of whether your report was accepted or not accepted.

Google, Report or Fix Content, section What to expect after you report a review or media

Google's policy text captured August 4, 2026.

In other words, a removal isn't final just because it happened. So we watch every removed review for at least 30 days. We only call it done when a check at or after that point shows it's still gone.

If it comes back, we tell you and reopen the report step. Filing again means a new report, not a second appeal, because Google allows one appeal per review, ever. It's free, and it uses the same evidence and the same argument. If that review's one appeal has already been used, there's no appeal step this time. We keep watching and tell you what happens.

A review that comes back doesn't count as Google saying no, so it doesn't trigger a refund. Google removed it once, so the appeal worked.

Outside the guarantee

What the guarantee never covers

Subscriptions. Monitoring is $39 a month per Business Profile.

Month-to-month · we don't do retention calls

You cancel from your dashboard, and the confirmation says there are no further charges. We don't refund a month that's already been billed.

Buying an appeal includes 60 days of Monitoring on that profile, unless you're already paying for Monitoring on that profile. After that, it's $39 a month unless you cancel, and we remind you on day 53, before the first charge. That Monitoring keeps running even if your appeal sits unfiled and we close it. The appeal fee is inside the guarantee. The monthly charge never is.

Two other refunds happen outside the guarantee, and both are automatic:

Two other refunds, both automatic

A duplicate charge, when the same review gets bought twice at checkout.
A renewal that goes through while your cancellation is still processing.

What nobody can promise

Google decides removals. We don't, you don't, and neither does anyone else. Anyone selling "guaranteed removal" is selling a decision that was never theirs to make.

We never submit anything to Google. You file from your own profile. What we measure, with the counts behind each number, is on our numbers page. Removal outcomes get published there as they come in.

Where to see the prices

The prices are on the pricing page, with the refund terms beside the button. Section 7 of the terms lays out the guarantee in numbered form. Section 12 says the refund is what you get when an appeal loses, and that we never owe you more than you paid. For questions about a specific refund, go to the contact page.

See the prices