Marcus L.
1 review
★★★★★Yesterdaysample
Never been, but my cousin said the place is filthy and the staff don't care. Avoid.
Monitoring · $39 a month per Business Profile
Google review monitoring: the next bad review, with its verdict already attached
Monitoring is for the next bad review. We check your reviews daily and analyze new negative reviews when we find them. Each one reaches your inbox with its verdict already attached. So when you first hear about a review, you also know whether it has grounds for removal or whether the answer is to reply and move on. It's $39 a month per Business Profile.
There's also a free version. We call the free one watching and the paid one minding. Both give you a verdict on every new bad review. The difference is what happens after that.
A Monitoring alert, as it lands in your inbox · sample
SubjectNew 1-star review on Elm & Oak Café
A new 1-star review went up yesterday. Here it is, with our verdict.
Strong grounds for removal
Our verdict
Strong grounds for removal. The policy is Fake engagement. The reviewer says there was no visit. Google's policy requires "a genuine experience at a place or business." We’ve prepared the appeal, and it’s included with Monitoring, so there’s no fee for it.
Posted Sep 22. Our daily check found it on Sep 23, 1 day after it was posted.
We sent this within an hour of that check. Nothing is attached.
Every day, every new negative
What does Monitoring actually do?
It looks at your Google Business Profile every day for new negative reviews. A negative review means 2★ and below with at least ten characters of text, the same rule the free analysis uses. A star rating with little or no text has nothing in it to analyze, so it doesn't get a verdict.
Every new negative review gets a verdict, and not only the ones with grounds. Most bad reviews should stay up. A real customer's bad day is a real review. You still want to know about them, and you want to know the answer is no before you spend an evening on it.
When a new review does have grounds, we start preparing the appeal. It's included, with no appeal fee.
The alert
What's in an alert?
What an alert contains
- The subject line. The star rating and your business name, so you know what it is before you open it.
- When the review landed. Today, yesterday, or the date, when Google shows one. When it doesn't, the alert says which of our checks found it.
- The review itself. Quoted with its stars, the reviewer's name and the date.
- Our verdict. Strong grounds, possible grounds or no grounds for removal, with Google's name for the policy and one line on why.
- The honest caveat, when it applies. On possible grounds it says so plainly: appeals like this sometimes succeed, not usually.
- One button. When the appeal is included, it opens that appeal, or points you to support in the rare case we can't connect it to your sign-in yet. Otherwise it takes you to the next step for that review, such as the appeal offer.
- How long it took. One line from posted to found, another from found to sent. We show both rather than promise either.
- Nothing attached. The alert is the email itself.
With Monitoring you also get a weekly digest. Its subject tells you where things stand: all clear, how many reviews need your decision, or how many aren't analyzed yet. If we didn't check that week, we don't send one.
No grounds for removal
When there are no grounds, that's the answer. Also free.
The alert says so, and there's nothing to appeal.
The limits
What Monitoring doesn't do
It doesn't stop anyone from posting a review, and it doesn't take anything down. Google doesn't remove reviews on "unfair." It removes them on policy. So what we can do is find the next one, tell you which kind it is, and prepare the appeal when there's something to argue.
We don't file anything, either. You file the appeal from your own Business Profile, and we walk you through it. Nobody here logs in as you. Monitoring doesn't write your replies to reviews, and the alerts come by email only, not text.
Free · Ongoing
Watch it free, or have us mind it?
Here are the two side by side.
Free
$0
The free watch
We look once a week. Email only, no account and no dashboard, one profile per email address. A verdict on every new negative review. When one has grounds, the alert offers the appeal at the standard price and links Google's own reporting instructions if you'd rather do it yourself. Stop from any alert.
Ongoing
$39a month per Business Profile
Monitoring
We look daily. A verdict on every new negative review. When one has grounds, we start preparing the appeal, and it's included, with no appeal fee. A dashboard for the profile and a weekly digest. Month-to-month · we don’t do retention calls.
Honestly, the weekly versus daily difference isn't the reason to pay. The included appeal is. If you get a bad review a year and it's usually a real customer, the free watch may be all you need.
The free watch doesn't run forever on autopilot. Ninety days after the last email it sent you, it invites you to run a fresh analysis. If a year goes by with no alert, we ask once whether you want to keep it, and it stops 30 days later unless you say yes.
The included appeal
What happens when a new review has grounds?
We start preparing the appeal when the verdict lands. Then you file it. Google allows one appeal per review, ever. Our read is that the policy named has to match the argument. A mismatch can waste that one appeal. So the appeal we prepare is where we take the care. And we never prepare a second appeal for a review that's already had one.
This is included in Monitoring. There's no fee, so there's nothing to refund.
If Google removes a review, we keep watching it while you're subscribed. Removed reviews sometimes come back. If one does, you file a new report. It never gets a second appeal.
What about the bad reviews already on your profile?
Monitoring covers reviews posted after you sign up. The reviews already on the profile get analyzed free, the same as anyone's. Appealing those costs the standard fee: $249 for one review, or $349 for every review with grounds from that analysis.
Both carry the guarantee. On the $249 appeal it's simple. The review gets removed, or your fee gets refunded. On the $349 order it covers the order as a whole. If Google removes none of these reviews, the $349 is refunded. The appeal fee only, never subscriptions. The details are in the guarantee's terms, and every price is on pricing.
Billing, and stopping
When does billing start, and how do you stop?
If you buy Monitoring on its own, billing starts that day. You sign up from the results of a free analysis of that profile, run within the last 24 hours. That analysis sets the baseline, so we know which reviews are new.
If you buy an appeal, 60 days of Monitoring come included with it. We email you 7 days before billing would start, and if you don't cancel, it's $39 a month from day 60. If we haven't delivered a single weekly digest by then, billing moves later, because nobody gets billed for monitoring that hasn't monitored. If Monitoring is already billing on that profile, the appeal doesn't add a second subscription.
You can cancel from your dashboard, or from the email we send on day 53. A paid plan ends that day with no further charges. If you're still inside the 60 included days, they run out and billing never starts. After that, we don't email you trying to get you back. Nothing is behind a call.
Common questions
Do I get an alert for every review?
No, only for new negative reviews: 2★ and below with at least ten characters of text. The weekly digest counts all your new reviews, so the rest show up there as a number.
Does the guarantee cover Monitoring?
No. The guarantee covers the appeal fee only, never subscriptions, so a month that has already been billed isn't refunded. If a charge lands while your cancellation is going through, we refund it automatically.
Can I monitor more than one location?
Yes. Each Business Profile is its own $39 a month.
Doesn't Google already tell me about new reviews?
Yes, if the alert is on. It's the Customer activity alert, under More > Notifications on your Business Profile, and Google Business Profile Help says it can reach you by email, in Search, or in Maps. That alert tells you a review arrived, not whether it breaks a policy. Ours comes with the verdict already attached.
How does the analysis decide?
It reads each review against Google's written policies. How it works walks through it.
Free · No email · No account
Start with your profile as it is today
Monitoring starts from a free analysis. Put in the business name and we'll analyze every bad review on the profile against Google's policies. You get a verdict on each one, free, and the Monitoring offer is on your results when you're done.
No email. No account. The answer is free either way.
